India Yamaha Motor Pvt Ltd. reported a strong sales performance in October 2024, with 68,153 units sold, thanks to the premium Yamaha’s models. Thus, reflecting a 22.8% increase compared to the 55,497 units sold in the same month the previous year. This growth in sales marks a positive trend for the YAMAHA Two Wheelers, with a volume increase of 12,656 units.

However, despite the increment in sales, Yamaha’s market share slightly declined from 3.66% in October 2023 to 3.30% in October 2024. This suggests that while YAMAHA Motors Two Wheelers has managed to increase its overall sales, its performance has been somewhat outpaced by other competitors in the highly competitive 02-wheeler Indian market. This mixed outcome highlights the brand’s ability to grow its volume, but also underscores the challenges it faces in maintaining or expanding its market share amidst fierce competition.

YAMAHA YAMAHA Sales In October 2024 (Comparison with Oct 2023)

Key Highlights:

• Sales Growth: Yamaha’s total sales grew by 22.8% year-on-year, with an increase of 12,656 units from October 2023 to October 2024.
• Market Share Decline: Despite the sales growth, Yamaha’s market share decreased by 0.36 percentage points, dropping from 3.66% in October 2023 to 3.30% in October 2024. This indicates that while Yamaha has sold more units, it has lost a bit of ground in terms of overall market share.

Overall, Yamaha’s sales trend in October 2024 shows positive growth in volume, but a slight contraction in market share, possibly due to increased competition or slower growth compared to other players in the two-wheeler segment.

YAMAHA Sales In October 2024

Sales Increase: Yamaha’s 22.8% growth in sales volume is notable, especially given the competitive landscape in India’s two-wheeler market. This increase could be attributed to the launch of new models, promotional campaigns, or increased consumer demand for certain types of motorcycles or scooters.

Market Share Decline: Despite the increase in total sales, Yamaha’s market share dropped by 0.36% from 3.66% in October 2023 to 3.30% in October 2024. This suggests that while Yamaha has grown in absolute terms, its growth has been slower than the overall market or its competitors, meaning other manufacturers like TVS, Hero, or Honda may have gained a larger portion of the market.

Possible Factors for Market Share Decline:

• Increased Competition: Yamaha’s competitors may have outpaced its growth, either by launching new models, improving their product offerings, or capturing a larger segment of the market.
• Segment Shifts: Changes in consumer preferences toward scooters, electric vehicles, or premium motorcycles may have impacted Yamaha’s position in certain segments.
• Price Sensitivity: In the competitive entry-level motorcycle market, price sensitivity is high, and Yamaha’s models may not have been as attractive to price-conscious buyers compared to other brands.

Opportunities for Growth: To counteract the decline in market share, Yamaha might focus on expanding its portfolio with more entry-level models, electric vehicles (EVs), or premium offerings. Further, focusing on customer experience, after-sales service, and retail expansion could help increase its competitiveness in the market.

Yamaha’s YAMAHA Sales In October 2024 show strong growth in terms of units sold, but a slight loss in market share. The 22.8% increase in total sales reflects the brand’s continued appeal to consumers, but the 0.36% drop in market share suggests that other manufacturers may be seeing stronger relative growth. Yamaha’s strategy going forward may involve bolstering its presence in key market segments, improving its export strategy, and possibly expanding its electric vehicle portfolio to compete more effectively with the evolving market demands.