Skoda Auto India has appointed Bollywood actor Ranveer Singh as it’s first-ever 'Brand Superstar' to enhance its presence in the Indian automotive market. This strategic move coincides with the company's 25th anniversary in India and the launch of its sub-4-metre SUV, the Kylaq.

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The partnership aims to drive Skoda's mass-market ambitions by leveraging Singh's widespread appeal and dynamic persona. Petr Janeba, Brand Director of Skoda Auto India, emphasized that this collaboration is more than a typical endorsement; it's a genuine partnership reflecting a shared commitment to excellence.

Ranveer Singh Appointed as Brand Superstar of Skoda Auto India…!!! Ranveer Singh expressed his enthusiasm about the collaboration, stating, "I am thrilled to be Škoda Auto India's first-ever brand superstar. This collaboration reflects a shared commitment to excellence, and I look forward to contributing to the growth of Škoda Auto in India."

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The first campaign featuring Singh is set to debut on February 25, with a brand-centric film scheduled for March. While Singh will headline the Kylaq campaign, his association extends across Skoda's entire lineup, highlighting the brand's transformation as it targets wider audiences.

The Kylaq represents Skoda's entry into India's largest car segment—the sub-4-metre SUVs—a space dominated by models like the Maruti Brezza, Tata Nexon, and Hyundai Venue. Developed, sourced, and manufactured entirely in India, the Kylaq has already garnered over 20,000 bookings since its launch, with deliveries commencing on January 27.

This collaboration underscores Skoda Auto India's commitment to expanding its market share and solidifying its position in the Indian automotive industry.