Hyundai India is all set to launch New EV models including Creta by Q4 FY25

After analyzing the rapid hike in EV vehicle demand in India, one of the leading motor companies Hyundai Motor India Ltd. Is all set to launch for electric vehicle models including Creta EV. It is expected that the company will come up with its one of the most selling cars Creta’s EV model in the final quarter of the current fiscal year.

The company is also aiming to increase the price competitiveness of its EV lineup. It will be done under planning by concentrating on local production capabilities for critical components such as cells, battery packs, power electronics, and drivetrain, and establishing a localized EV supply chain.

In the draft red herring prospectus (DRHP), Hyundai Motor India Ltd (HMIL) said “it seeks to calibrate its EV strategy and plan EV timelines in line with market demands in India by launching the appropriate EV models within each price segment.”

"We are following a transition strategy, having started with the launch of high-end premium EVs and plan to transition towards the mass markets as the EV market and ecosystem scales up in India. In line with the same, we aim to launch four EV models in future, including Creta EV in the last quarter of fiscal 2025," the company said.

At present, HMIL sells two EV models in India that are IONIQ5 and Kona Electric such are priced around INR 45 lakh and INR 24 lakh, respectively.

The company further said, "To maximise price competitiveness of our EV models, we intend to focus on securing local production capabilities for key parts, such as cells, battery packs, power electronics, drivetrain and building a localised EV supply chain".

HMIL has leased a section of the Chennai Manufacturing Plant to Mobis, a Hyundai Motor Company (HMC) group firm, for the assembly of EV batteries, which will be supplied to the company, in turn, reducing import costs for battery packs, it added.

"Further, we intend to localise the EV supply chain through collaboration with both local and global EV power electronic vendors," it said, adding recently in 2024, HMC announced a strategic collaboration with Exide Energy Solutions Ltd to facilitate localised battery production and supply in India.

Similarly, HMIL said, "Currently, our company is also exploring different avenues for a strategic collaboration for the production of batteries. We believe the addition of domestically sourced EV models will contribute to diversifying our passenger vehicle offering and further expand our market coverage".

Further, in the near term, the company aims to increase localisation to secure production-linked incentive (PLI) subsidies and transition to a dedicated EV platform to optimise costs, it added.

Beyond EV manufacturing, HMIL said, "We aim to develop the EV infrastructure in India by constructing charging stations. As of March 31, 2024, we have established 11 fast charging stations in India. We intend to support the adoption of EVs by installing charging points across cities and highways in India".

Pointing out threats and challenges to the automotive industry in its DRHP, the company pointed out 'ad-hoc changes in policies' as one of the factors.

"Another challenge that the industry is facing is frequent changes in policies, which makes it difficult for the auto industry stakeholders not only to ensure adherence but also commit investments. Overall policy stability and transparency will be required going forward to ensure smooth technology transition and localisation in the country," HMIL said.

Further, it also pointed out that there are still concerns about meeting the eligibility criteria and availing of the benefits under the localisation norms.

The government is encouraging localisation across sectors, especially in the automotive sector via policies like PLI for automotive technology and advanced cell chemistry, phased manufacturing program, 'Atmanirbhar Bharat' and Make in India, it said.

"While the end goal of localisation is to reduce import dependence, and bring down overall manufacturing costs, it also involves significant initial capital investments from several stakeholders within the automotive industry," HMIL said in its preliminary papers.

The company further said, "While the government has designed the schemes to support investments by offering several subsidies and import duty benefits, there are still concerns around meeting the eligibility criteria and availing of the benefits".

Going forward, it said, "Simplification and better tracking of the policies will ensure localisation in India. The progress of the vendors tied up with individual OEMs would also lead to a change in the risk profile of the industry from a supply-side perspective".

Last week, HMIL filed preliminary papers with Sebi to launch an initial public offering (IPO). The company's IPO, if it goes through, would be the largest in India, surpassing LIC's share sale of INR 21,000 crore.

It proposes to sell 14,21,94,700 equity shares of face value of INR 10 each, which constitute 17.5% of the post-offer paid-up share capital of the company.