Tata Motors has enhanced its offers on electric vehicles. "With regards to electric vehicles, never before seen benefits on the Nexon.ev (up to INR 1.3 lakh), have made it the most accessible it has ever been,” said Tata Passenger Electric Mobility Chief Commercial Officer Vivek Srivatsa. The company is giving a benefit of up to INR 30,000 on the Punch.ev.

Tata Motors and M&M are making these strategic changes to make their SUV models more competitive and affordable for more customers.

Tata Motors and Mahindra & Mahindra have both lowered the prices of their SUV models to increase demand. Tata Motors has cut the starting price of the Harrier to INR 14.99 lakh and the Safari to INR 15.49 lakh, and is also offering benefits up to INR 1.4 lakh on other SUV variants. Mahindra & Mahindra has reduced the prices of its XUV700, with the AX7 range now starting at INR 19.49 lakh, showing a price cut of over INR 2 lakh.

Tata Motors has enhanced its offers on electric vehicles. "With regards to electric vehicles, never before seen benefits on the Nexon.ev (up to INR 1.3 lakh), have made it the most accessible it has ever been,” said Tata Passenger Electric Mobility Chief Commercial Officer Vivek Srivatsa. The company is also offering a benefit of up to INR 30,000 on the Punch.ev.

Mahindra & Mahindra explained in a regulatory filing that the price cuts are part of its business strategy. “The demand for the XUV700 continues to be robust and we have increased our manufacturing capacity in line with demand," the company stated. They also noted that new XUV700 bookings in June increased by 23% compared to May, addressing concerns about unsold inventory.

In the filing, Mahindra & Mahindra also addressed the UP EV/hybrid policy, explicitly noting, "There is no connection between the price reduction on certain XUV700 variants and the UP EV/hybrid policy."

Tata Motors and Mahindra & Mahindra are making these strategic moves to make their SUV models more competitive and affordable for more customers.