Royal Enfield is one of the oldest motorcycle brands in the world, founded in 1901 in Redditch, Worcestershire, UK. The company originally produced bicycles and small motorcycles before becoming renowned for its rugged, reliable motorcycles. The brand’s iconic "Enfield" motorcycle line was born in the early 20th century, and its reputation was solidified during military use in both World Wars. In 1955, the Indian company Eicher Motors Ltd. took over the brand, marking the beginning of its transformation into an iconic motorcycle manufacturer in India and globally.
Royal Enfield is known for its classic and retro-styled motorcycles, which combine timeless design with modern engineering. Some of the most popular models include:
Heritage & Legacy: Many riders are drawn to the brand for its long-standing history and iconic status in the motorcycle world. Royal Enfield bikes often evoke a sense of nostalgia and a connection to classic motorcycling culture.
Classic Design: Royal Enfield motorcycles feature timeless, retro designs that appeal to riders looking for a vintage look with modern functionality.
Affordability: Compared to other motorcycles in the same class, Royal Enfields offer competitive pricing, making them accessible to a wide range of riders, especially in emerging markets like India.
Customization: Enthusiasts enjoy the ability to personalize and modify their Royal Enfields, from exhaust systems to custom paint jobs, allowing riders to create a truly unique machine.
Rider Experience: Known for their distinctive thumping sound and a relaxed, comfortable ride, Royal Enfields are perfect for long-distance cruising and leisure riding, making them popular among touring riders.
Global Appeal: While rooted in India, Royal Enfield has successfully expanded worldwide, with a strong following in countries like the UK, Australia, and the US. The brand's motorcycles have found favor with those who appreciate adventure, exploration, and the open road.
As of 2024, here’s a table of popular Royal Enfield motorcycles along with their latest prices in India (prices may vary slightly based on location, variant, and dealer-specific charges):
|
Model |
Engine Type |
Displacement |
Price (Ex-Showroom, India) |
|
Royal Enfield Bullet 350 |
Single-Cylinder, Air-Cooled |
349cc |
Rs.1,87,394 – Rs.2,13,504 |
|
Royal Enfield Classic 350 |
Single-Cylinder, Air-Cooled |
349cc |
Rs.2,17,526 – Rs.2,41,389 |
|
Royal Enfield Meteor 350 |
Single-Cylinder, Air-Cooled |
349cc |
Rs.2,08,478 – Rs.2,39,398 |
|
Royal Enfield Interceptor 650 |
Parallel-Twin, Air/Oil-Cooled |
648cc |
Rs.3,03,850 – Rs.3,35,850 |
|
Royal Enfield Continental GT 650 |
Parallel-Twin, Air/Oil-Cooled |
648cc |
Rs.3,11,200 – Rs.3,44,200 |
|
Royal Enfield Himalayan |
Single-Cylinder, Liquid-Cooled |
411cc |
Rs.2,29,798 – Rs.2,41,798 |
|
Royal Enfield Scram 411 |
Single-Cylinder, Air-Cooled |
411cc |
Rs.2,03,063 – Rs.2,08,963 |
|
Royal Enfield Super Meteor 650 |
Parallel-Twin, Liquid-Cooled |
648cc |
Rs.3,47,090 – Rs.3,63,090 |
|
Month |
Sales Units |
Market Share (%) |
Year-on-Year Change in Sales |
|
October 2024 |
95,113 |
4.61% |
+25,240 |
|
October 2023 |
69,873 |
4.61% |
N/A |
|
Year-on-Year Change |
+25,240 units |
N/A |
+36.2% |
October 2024 saw 95,113 units sold, a significant increase of 25,240 units over October 2023. This jump of ~36.2% in sales points to a strong upward trend for Royal Enfield, reflecting not only higher domestic demand but also continued growth in exports.
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